The Code of Ethics is an instrument that seeks to guide compliance with the company’s principles, vision, and mission.

It guides the actions of all those involved in Videplast’s business activity and clarifies the company’s social posture in the face of the different audiences with which it interacts.

To become a formal and institutional reference for both personal and professional conduct of all Videplast employees, regardless of their position, in order to become a standard for business relationships with the target audiences: partners, customers, employees, unions, suppliers, service providers, competitors, society, government, and communities where the company acts.

  • To enable ethical behavior based on fair and relevant values incorporated by all;
  • To reduce the subjectivity of personal interpretations of moral and ethical principles;
  • To strengthen Videplast’s and its employees’ image towards their target audience.


1.1 Regardless of their position, Videplast employees must:
• Seek the best overall result for the company, always maintaining a clear, respectful, and collaborative attitude towards their co-workers, representatives, and the target audience.
• Exercise their functions and authority with an entrepreneurial, challenge-overcoming mindset, always with the company’s best interests in mind.
• Not use their position, duties, activities, equipment, and influence to obtain any favor for themselves or others.
• Not create artificial difficulties in the performance of their position, duties, or attribution, always seeking to outperform.
• Carry out their duties effectively, eliminating situations that might lead to errors or delays in the provision of the service.
• Respect intellectual property.
• Not modify or misrepresent the content of any document, information, or data.
• Promote actions that improve internal communications.
• Emphasize integration and teamwork development.
• Promote the engagement of everyone in achieving Videplast’s strategic objectives.

1.2 Regarding the relationship with managers and colleagues, Videplast employees must:
• Show respect for individual differences and act courteously toward all people with whom they interact.
• Ensure that colleagues or managers are treated fairly in the course of their professional lives.
• Recognize work-related merits of their colleagues or managers.
• Not harm their colleagues’ or managers’ reputations by making biased judgments, lying, or sharing unsubstantiated information.
• Not seek any exchange of favors that appear as or may give rise to any type of commitment or personal obligation.
• Encourage the expression of ideas, as long as they’re aligned with the company’s objectives.

1.3 Regarding prejudice, Videplast employees must:
• Foster well-being with no prejudice against origin, race, sex, color, age, or any other forms of discrimination.

1.4 Regarding intimidation, Videplast employees must:
• Not tolerate it, nor must they tolerate threats or harassment of any kind.
• Not be subjected to situations of moral harassment (act of repeatedly disqualifying, through words, gestures, or attitudes, the employee’s self-esteem, safety, or image due to the hierarchical bond) and have the autonomy to inform against their harasser.
• Respect hierarchy, but immediately inform superior management of any irregular behavior, as long as it is duly substantiated.
• Immediately notify their hierarchical superiors of any inducement, act, or omission that they deem contrary to the company’s interests for appropriate action. Do not give in to pressures aimed at obtaining undue advantages.

1.5 Regarding criticism, Videplast employees must:
• Give and take constructive criticism, as made in the open and through appropriate channels, and understand it as a demonstration of loyalty to the company and their colleagues.

1.6 Regarding tolerance to errors, Videplast employees must:
• Learn from their own errors or those of others, eliminating their causes and avoiding their recurrence.
• Seek help from colleagues, managers, and supervisors in order to overcome their perceived limitations.
• Systematically evaluate their errors and successes, with the participation of immediate management and supervisors, aiming to continuously improve the quality of their work.

1.7 Regarding performance management:
• Videplast assures its employees the right to know the results of their performance evaluation. To this end, it adopts a clear performance management process, with individual guidance to the employee on matters that directly or indirectly affect their work.
• Videplast assures its employees the right to know the functional progression criteria and the assessment resulting from them.

1.8 Regarding people’s commitment:
• Videplast recognizes its employees’ efforts in improving their work results, praising them as a way of valuing their performance.

1.9 Regarding personal information:
• Videplast ensures that personal information, including medical and information regarding benefits, is restricted to the employee themselves and to the person responsible for the custody, maintenance, and treatment of such information.
• Requests, analyses, and transfers of this information are only made by those who have the legitimate right to do so under the terms of the legislation, as well as to provide evidence in court in accordance with guidance from the legal department. Videplast guarantees the employee access to their information.

1.10 Regarding the right to clarification:
• Videplast assures its employees the right to request and receive clarification on their rights and advantages in the Company.

1.11 Regarding the work environment:
• Individual rights are legitimate and respected and are always compatible with the company’s collective well-being and representation policies.
• Videplast provides its employees with an adequate work environment, aiming at safety, hygiene, health, and well-being.
• Our employees may suspend their activities after corrective measures are taken if there are situations in which their lives and/or physical integrity and/or that of their co-workers’ are at serious and imminent risk upon immediate notification to their supervisor.
• During the performance of their duties, employees shall preserve and care for Videplast’s assets, such as machinery, equipment, materials, technological and strategic information, and operational facilities.

1.12 Regarding the use of electronic mail, Videplast employees must:

• Keep emails for work-related matters only, always protecting the company’s information, and not disseminate messages that contain illegal, pornographic, racist, political, or any other content that is not compatible with the interests of the company.

1.13 Regarding personal appearance:
• Videplast recommends that employees select their clothing based on the type of activity they perform, the public they interact with, and the local culture and business habits they’re inserted into.

Suggestions, questions, and violations of this Code of Ethics, as well as any act, by an employee or related parties, that harm or may harm the company, must be communicated to the ethics committee, directly or through the “Ombudsman” link.